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Formation and Early Years (1984): The MHCC was established to cater specifically to the needs of Hispanic businesses and professionals in Midland. The founding members aimed to unite these businesses under one umbrella to foster prosperity and pride within the community.
Mex-Tex Family Fiesta (1987): Initially known as the Mex-Tex Menudo Cook-Off, this event has become the largest celebration of Hispanic culture in the Permian Basin, attracting over 10,000 attendees annually.
Key Historical Milestones
Carol Garza brings nearly 30 years of real estate expertise to the Permian Basin, specializing in residential sales and property management. A former President of the Permian Basin Board of REALTORS® and a current Director for the Midland Hispanic Chamber of Commerce, Carol is a proven leader dedicated to community growth and ethical business practices.
Fluent in English and Spanish, she holds prestigious TRPM and TRLS designations, ensuring her clients, from first-time buyers to seasoned investors—receive expert guidance backed by integrity. Whether navigating a complex transaction or managing a rental portfolio, Carol remains a trusted advisor committed to long-term client success.
Carol Garza
Chair
The Sales Team Realtors
Meet the Board
Manny Vega
CEO
Born and raised in West Texas, Manny Vega was shaped by the rich traditions, values, and deep-rooted community ties unique to the region. After moving to San Antonio, where he lived for 25 years, Manny honed his expertise across corporate enterprise, real estate, property management, and marketing.
Throughout his career, Manny has remained deeply committed to community impact, collaborating with nonprofit organizations across the state of Texas to drive strategic fundraising initiatives and foster sustainable growth. An accomplished visual storyteller, he is also an award-winning photographer and videographer whose work has been featured in premier global publications, including Rolling Stone and Billboard magazine.
Now serving as the Chief Executive Officer of the Midland Hispanic Chamber of Commerce, Manny leverages his extensive corporate background, creative vision, and intrinsic understanding of West Texas to empower local businesses, strengthen community partnerships, and drive regional economic vitality.
Vice-Chair of Marketing
Long Bridge Services LLC
Gitsy Vasquez
Gitsy Vasquez holds a Bachelor’s degree in Communication and is a dynamic entrepreneur, leadership coach, speaker, and content creator. As the Director and Co-Founder of Long Bridge Services, she leads alongside her husband to provide essential support to West Texas's oilfield industry. Deeply committed to economic and personal empowerment, Gitsy has spent years championing local entrepreneurs through educational content, strategic business guidance, and media platforms that amplify their stories. Across the Permian Basin, she actively organizes impactful community events designed to educate, connect, and elevate the Hispanic business community.
Vice-Chair of Finance
Community National Bank
Eddie Montoya
Vice-Chair of Legislative Affairs
Schafer, Davis, O'Leary & Stoker, PC Associates
Crystal Castaneda
Crystal Castaneda is the Vice-Chair of Legislative Affairs for the Midland Hispanic Chamber of Commerce and an associate attorney at Shafer, Davis, O'Leary & Stoker, P.C., specializing in civil trial law and commercial litigation. A first-generation law school graduate and SMU Dedman School of Law alumna, Crystal has a distinguished leadership background, including serving as President of the Hispanic Law Student Association and on the board of the Midland County Bar Association. At the MHCC, she leverages her legal expertise to advocate for legislative initiatives that empower local entrepreneurs and foster economic growth across the Permian Basin.
Vice-Chair of Education
Midland College
Lily Lopez
Vice-Chair of Economic Development
Midland County Horseshoe
Steven Garcia
Steven Garcia has over 30 years’ experience leading sales and operations
in government, hospitality, and the transportation industry and has resided
in the Permian Basin for 21 years. Currently leading the Midland County
Horseshoe facility into a new era of stability and economic growth, Steven
will focus on innovation and organization to assist in community and MHCC
plans.
Parliamentarian
Shockwagon
Yisbet Segrea
Secretary
On the Whiskey Wagon
Nickole Marcure
Nickole Marcure serves as Secretary of the Midland Hispanic Chamber of Commerce and is the owner of On The Whiskey Wagon, a Midland-based mobile bartending and alcohol catering company. As a business owner of two TABC licenses, she brings experience in entrepreneurship, hospitality, event management, and business operations to the Chamber’s leadership.
Her community involvement includes hosting the West Texas Mini Bridal Market and serving on the board of directors for the Texas Restaurant Association, Permian Basin Chapter. Through her business and volunteer work, Nickole connects local businesses, supports charitable initiatives, and helps bring West Texas communities together.
Nickole is pursuing her BBA at The University of Texas Permian Basin, with graduation anticipated in May 2027, and plans to attend law school at Texas Tech University afterward. As Secretary, she is committed to supporting Hispanic entrepreneurs, strengthening local business relationships, and advancing the Chamber’s mission through service and community engagement.
Director
Townsquare Media
Sandra Cain
Director
Midland Rockhounds
James Barela
Director
St Josephs Home Health
Lisa Caulder
Lisa Caulder is the Marketing Director at St. Joseph’s Home Health, bringing over 30 years of healthcare expertise to the Permian Basin. An Odessa native, she is a fierce advocate for elderly care and community resource awareness. Lisa serves on the boards of the Midland Hispanic Chamber of Commerce, Odessa Links, and the Area Agency on Aging, while also acting as an ambassador for Senior Life of Midland. Her career is defined by a lifelong commitment to ensuring underserved populations have access to essential care and resources.
Director
Yesenia Olivas
Director
Lupe Lopez
Chair Elect
Power Funding
Sarah Stredic
With extensive experience gained at Power Funding, Sarah plays a vital role in advancing economic development initiatives designed to accelerate local business growth. Passionate about community investment and regional prosperity,she focuses on delivering targeted financial strategies that empower emerging enterprises, create sustainable opportunities,and build a stronger, more resilient economy.